Valvai Vlamakka - To Enrich Life

Mineral water bottle - ETHICS OF COMMUNICATION

ETHICS OF COMMUNICATION

Prepared by

Br. Arul Kumar

Submitted to

Rev. Fr. Emmanuel Maddhichetty SDB

ETHICS OF COMMUNICATION

To begin with……

Politicians:
Unscrupulous politicians use media unjust policies and unfair government. The techniques borrowed from advertising and public relations are deployed on behalf of policies that exploit particular groups and violate fundamental rights, including the right to life. (cf. Pope John Paul II, Evangelium Vitae, 70).

The advertisement on Amma Mineral water bottle
The first clip showed the sea with waves. The next clip was on seashore and two persons were somersaulting. One of them took the bottle and drank the water from the bottle. In the third clip, the bullock cart rider drank the water and was riding the cart. In the next clip a foreigner was carrying the water bottle in his shoulder bag and entered into the bus. Another clip, a father gave the water to his daughter, was sitting in the bus. The next clip, the lorry driver stopped the lorry and bought water for Rs 10 from the water booth. The location showed that the stall was outside the bus station. The other clip, groups of girls were playing volleyball. After the game they drank the bottle water. At last a mother gave water to the child by using the cap of the water bottle. The few words said at last were that the mothers’ love is pure. Similarity the Amma drinking water is also pure. Few words on the screen read that we cannot buy mineral water anywhere in India for Rs 10. Only Tamil Nadu provides Amma Water low cost. The bottle is used and plastic is also used for packing the water for sales. Tamil Nadu former CM.J. Jayalaithaa inaugurated the water plant in Gummudipoondi where she could sell the water bottle Rs 10 a litre. It is a joined venture of Tamil Nadu Transport Corporations and Government for the benefit of the travelers. It is for all people in particular for the poor.

Ethical Issue
Water is a basic necessity which the government must provide freely or by supplying water to the people by imposing water tax. Here the government takes the policy of selling water to people in bottles in the bus stations. The government is also
imposing on the merchants and petty shops not to use the plastics but government promotes it by selling water. The water bottle contains plastics and plastic and rapper which contains name. Further more for packing plastic is used. The government proposed a green city and a clean environment. The government advertised to buy plastic in a cheaper rate. When the traveler or any people buy the water bottle where do they dispose it? They just throw them on the road ways because there are no proper dustbins placed. It is said that these bottles are recycled but how must the government do this action. There is no awareness about the use the bottle because many people use same bottle for long times, will it affect? It depends upon the plastic that they used for distributing the water.
Again I am coming to the video clips

The one who drinks first on seashore he drinks it without sharing the water. He does not buy the water bottle it is just lying down and he drinks by spilling water. Bullock cart driver drinks water and moves ahead. He was dirking in a forest like place. This buying of water attitude is passed on to the next generation too by the relatives. Lorry driver bought water for him. In the other incident when a group of girls were playing on the ground they drink the water. It is for the passengers or the travelers but how come it exceeds the service? At last the mother gave water to the child. It was not a bus stand. At last the statement came that we never get like this water anywhere India.

Positive influence
As the ruling government, the officials under them are forced to obey her command, otherwise they will lose their job or the office. In that case most of the politicians obeyed her for the better life. She used the name of Anna for positive element among all the people as well as the reduced price, compare to other companies. In this way she justifies herself to the public. It is good for the passengers to buy cheaper rate water.

Negative influence on morality
The negative aspect was that in the name of Transport Corporation she took over the brand name for the promotion of party as well as the business to herself. Whatever she gone to the people as free were collected from the people through the tax in what way
it could be justified? In this connection the how she could make more profit for herself water business. She could have kept the water bottle name as government water but she owned her name in that. Though the cost of production may very low, may be Rs 5, but selling the mineral water at Rs 10 is very costly. She will earn big junk of money in this business. In the other incident that in Egmore station we could fill up purified water for Rs 3 per litre. Why can’t she do this way? It goes against the rights of the people. The government makes the people realize that the water is also one of the commodities which could be sold in the shops. It has the economic value.

Caution /danger
It is a great danger when people keep the water in the hot sun or near the engine in the bus. It will affect the health of the person. The awareness is not crated among people how to use the bottle and dispose those things. It is thrown down here and there. It causes danger to the nature as well as to human in every aspect of life. Polycarbonate plastics contain a chemical called bisphenol-A (BPA). In both phthalates and bisphenol-A are known hormone disrupting chemicals, often called hormone mimicking compounds. Studies show that both phthalates and BPA have adverse health effects in humans and are linked to infertility,, premature puberty, asthma, allergies, menstrual cycle irregularities, breast cancer and prostate cancer. Keep in mind that both the production and incineration of all types of plastic creates toxins that contribute to air pollution the truth is that most of the bottled waters you buy at a store are made with PET, which is not PVC or polycarbonate.
Promote sales
She always makes this purified water more profitable. That’s why she uses the media to advertise freely her own brand it. She promoted the water business into a success. Water is necessary for man. According the need people will buy. There are no much water facilities. In that cause people are forced to buy water in that particular situation.

Affects the person
It affects the poor because earlier they carried water wherever they go and the
water was available in all the places. Even the bus stand there we could get the purified
water for the travelers, now a day’s those things that are not cared for by the
municipality.

The Situation of Employers in the booth in the Transport Corporations
She said about the employer for the distribution of the water to the different places
in Tamil Nadu. According to sources, one unit can produce around three lakh litres of
water. There are around 1.24 lakh transport employees in the state. The plant will be run
by them. So there will not be any need to invest in additional manpower. We will be
training them in running the units. Regarding that one that comes to the transport
department becomes a water seller like any other persons no more driver or any other
duties in that department.

Price of the Bottle
‘The price will not be increased even if the demand increases’ this is said for the
promotion of the water but how could she achieve this controlling of the price in the
growing economy. Business is always business. It is never static in that case the price
will increase in any kind of business. Promotion starts with low price to boom up the sale.

Critical Use of the Tools of Ethical Theory
The water bottle is printed with her image and the sentimental words for the
people to buy, because from the birth we call our mother Amma. In that case she has
stolen the brand name to sell water. Earlier each bus stand had a water plant which was
purified. Water used for the passengers. She has cut down all the mineral water plant in
the bus stand in order to boost up the water bottle sale in all the places.

Conclusion:
The government should keep up to the rules and regulation for the good of the
publicans. This is like individual act that making business like any other private
companies. The government is for the service of the people and the poor. This priority
should be kept in mind while ruling the state. The people are without sanitation, the
government should make this available to all.

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Love and Forgiveness Leads to Holiness

Love and Forgiveness Leads to Holiness “Seventy times seven times” (Mathew 8:22) “Be holy for I am the Lord your God is Holy” (Lev 11:44) Divine Call is the Source of Inspiration for Holiness My journey with WWME, is a great inspiration for me to know about Marriage encounter (ME) from the couple. I have seen many of the couples leading a holy life, showing a good example for the other couples, in the Church and more than that in their Marriage encounter ministry. As I have seen their struggle in leading a holy life because they have many challenges in the family living, but they are together because they have understood each other. It is a God’s gift that each and every member of ME is called by God to bear witness as couples to be a source of inspiration for other couples. I feel that God called me through Mr. Dorairaj and Ms. Mary Alphonsa to encounter the couples. It is a call within a call to do Marriage encounter ministry as Salesian of Don Bosco. I have got the opportunity to attend weekend programs and I have undergone many changes as a religious priest. Miracle of Forgiveness In the modern world, there is a lack of forgiveness due to the wrong understanding of each other in the family living. Though they have promised during the marriage that they would live together whatever happens to death, but in reality, they forget their promises and forgo things. They forget to forgive each other’s mistake, though they believe that love binds them, but they move away from the true love experience. The forgiveness is never an end in itself but where there is true love, it binds them together and remind them of the day of their marriage. If there is small mistake, they need to let go of it, because love never bothers about it. In case there are no love and care, there is no forgiveness in the family and in that situation, the couples go astray. The living together becomes a hell where there is no mutual understanding and love. The family needs to understand each ones’ role and respect their freedom. They should feel that they are respected and cared in the family. In each and every family living when there is trust and confidence that makes it a happy family living. The gratitude is a must among themselves and constantly need to say ‘thank you’ which means a lot to the other person. It gives courage to do more things in the family. It is a great step for forgiveness as couples. Heal the Wounds Immediately Pope Francis said, “We cannot live without forgiving one another, or at least we cannot live well, especially in the family. Every day we wrong one another. We must take these mistakes into account, which are due to our fragility and our egoism.” He counseled family members not to wait to forgive, but rather “to heal immediately the wounds we cause, to reweave the threads that we break in the family.” As the pope has said in previous addresses, family members should strive always to make peace before the end of the day: “do not end the day in war!” The need of the hour is that to forgive each other immediately at least at the end of the day. We request the couples spend 10/10 dialogue where they open up and share personally to each other. The reconciliation takes place and renews the relationship through personal dialogue. It is not defending rather it is more of understanding each other for peace making process. Through this they come close to each other for happy family living. Secret Word – Say Sorry The couple’s by nature is not ready to forgive each other but they need the heart of forgiveness just to say, ‘I forgive you and love you’. It really means to come together for mutual giving for the normal living. They need to apologize to each other for their mistake which needs open heart to say ‘sorry, I understand you, I accept you, I forgive you, or I love you darling’ without any restriction. When they really understand each other’s weakness then they come together for a happy living. It builds the unity among them and there is holiness as Church insists on it. The family life has misunderstanding in each and every day of their life but when they reconcile to each other then there is a true family living. Pope Francis says, like this, ‘If we learn to apologize promptly and to give each other mutual forgiveness, the wounds heal, the marriage grows stronger, and the family becomes an increasingly stronger home, which withstands the shocks for our smaller or greater misdeeds.’The WWME helps the couple to understand each other better and love more. Love Unconditionally The couple must feel that I am loved by my partner without any conditions so that there is mutual love and understanding which means there is forgiveness among them. The love relationship grows where there is self-giving of each other’s intimacy, which leads to conjugal relationship that is kept alive. The forgiveness puts ends to the inner struggles that gives happiness and teach us the understanding and tolerance. When you practice the forgiveness in the family it preserves the families in the church and they become capable of helping other families in the society. It is a gift that makes happy and joyful family living. Love and forgiveness bring peace to the family, where there is mutual love between husband and wife. The small hate feelings lead to further hatredness and which leads to revenge. If there is hatred and misunderstanding between them, then one must clarify it. And ask ‘What do you say? What is your suggestion? When it happened? and let us clarify things. Please forgive me, I made mistakes. You are perfectly correct, I am sorry.’ If sometimes it is hard to forgive than pray to God that God would help the partners to forgive each other. When you forgive someone whole heartedly, there is a healing that takes place for whom you forgive yourself. But sometimes the couples together must renew their promise which they made on that day of their marriage. Keep reminding of the marriage promise that you made. Say I forgive you and love you. When you forgive you are being better but when you’re not forgiven you are being bitter all through life with no love among the couple. Say to yourselves, ‘No revenge, No separation and not upset’ then no divorce. The forgiveness heals the brokenness and strengthens family for happy living. Holiness in Dialogue Holiness is not ment only for priest and religious but also for each and every one in the Church. Holiness is common to everyone and Christians are called to the fullness of Christian life and to the perfection by which we can attain holiness. We are called to live holy life by way of witness value among other people. Holiness is nothing but sacrificing oneself in the forgiveness, which leads to sharing peace in the family. When you love truly and live a simple life than you become holy. It is a gift from god and we are called to be holy. A holy soul will always find its place in God’s heart. As a couple we must be open to God’s will, for none of us deserves to be holy but make worthy to receive this beautiful gift as family. Couples must accept each other as they are; that is the way they are leading a holy life. In the Bible characters like, Abraham, Moses, Isaiah, Mary and even Jesus who all led a holy life through the golden path of acceptance of great call form God. Couples are called by God to live a holy life and it’s a gift to have a passion, perseverance and patience in living our daily life in the family. Pope Francis says, “We are frequently tempted to think that holiness is only for those who can withdraw from ordinary affairs to spend much time in prayer.” We are called to live a holy life.Pope exhorts: “do not be afraid of holiness. It will take away none of your energy, vitality or joy’ (GE32). St. Theresa of Lisieux, too, encourages us by saying, “holiness consists simply in doing God’s will, and being just what god wants us to be.” We are holy by our deeds. Saint Josemaria Escriva says, ‘Let us live a pure life by doing what we are supposed to do and that is holiness’, because ‘holiness is the chief end of man,’ says Oswald chambers. Couples become holy when they make a happy family and they are committed to each other by love. Happiness is the great power of Holiness stated Fredrick William faber. The couples begin to see God in each other and there is holiness because God’s presence is there amidst them. It is an every day’s duty to make family happy by once own little sacrifice. We pray Our Father everyday but when it comes to forgiveness, we do not really mean it in the family. ‘Forgive one another’ this has great meaning in it, when families follow this they are lead to holiness and exemplary families for the Catholic Church. Forgiveness is the powerful tool that transforms the people whom you love and make them holy. As ME couples, priest and religious, ‘God has chosen us for great mission to lead a holy life by doing simple duty in extra-ordinary way and fulfill the will of God’. By Fr. Arulkumar SDB